IMIRT self-test · Startups

The Reds Self-Test

Founder-led teams broadcast their trajectory long before any runway warning lights up. In 14 questions tailored to startups and scale-ups — bets, milestones, founder decisions — score the hidden behavioural risk in your team across Focus, Decisions, Pressure response, Dependencies and Visibility.

Built on the Find the Reds play by Kieran Neeson, IMIRT co-founder.

14 questions. About three minutes. No sign-up to take the test.

Your result shows the strongest reds in your team and maps each one to the IMIRT play that addresses it.

No personal data is sent until you choose to request the Playbook at the end.

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Behavioural Performance

Work is a sport we play. IMIRT helps delivery leaders see the game clearly — reduce WIP, improve forecasting, and build the behaviours that turn capability into outcomes.

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Work is a sport we play.